For over 100 years, Salus Haus (Salus), makers of FloradixⓇ, the best-selling liquid iron supplement in the Natural Channel in the U.S. today†, has been using traditional herbal knowledge and modern scientific expertise to provide convenient, safe, and effective herbal products to help people live a healthier life.
How It All Began
At age 30, Dr. Otto Greither, MD, a recent graduate of medical school, experienced an illness that led him to develop several formulas based on natural solutions for digestive health. In 1916, in order to share these digestive products with the world, Dr. Greither founded Salus Works in Munich, Germany, based on two guiding principles: “Healing means cleansing” and “Healthy on your own.” Dr. Greither firmly believed that nature provides what is needed to heal our bodies, minds, and spirits.
A leader of the “Natural Lifestyle Movement,” Dr. Greither’s products were some of the first to be on the shelves in the earliest health food stores in Germany. As of 1925, there were more than 200 health food stores across the country and the movement was continuing to grow as interest in naturopathy, ecological agriculture, and vegetarianism increased. Seeing this trend growing, Dr. Greither opened his own health food store, Salus Haus, which grew to more than50 store locations by 1928.
A Family Affair
Dr. Greither passed on his passion for health, wellness, and producing the highest quality products to his son, Otto Greither, who took over management of the company at age 20. The family’s passion is still at the center of what has become the Salus company culture.
Today, Otto Greither remains one of the managing directors of Salus. With more than 70 years of experience leading the company, he is one of the eldest active managing directors in Germany and remains committed to his father’s ideals to look to nature for healing and to care for our environment.
A Leader in Science
Salus eventually decided to close its own health food stores and instead chose to focus on supplying health food stores across the country with Salus natural health products. This allowed the company to make a greater impact, providing retailers and customers with the highest quality health products tested to ensure safety and purity.
In 1962, Salus opened a laboratory on its campus to provide for quality control of ingredients and final products. Led by Prof. Dr. Heinz Schilcher, nicknamed the “Father of Herbal Medicine Standardization,” the Salus laboratory team developed new standards and purity regulations for the plants to be used in Salus products.
Today, the Salus laboratory participates in industry-leading research with over 50 employees to enforce the quality standards that Salus has set for itself, which exceeds the standards required by law.
The Best-Selling Floradix®
In 1962, Salus purchased the Floradix pharmaceutical factory and the rights to produce Floradix products. Over time, the Salus team has adjusted the formula from its original version to increase the amount of iron delivered per serving, increase absorption rates, and to improve the taste of the product.
Today’s best-selling recipe, which is the #1 selling natural liquid iron supplement in the U.S.†, was formulated in 2008 and contains 10 mg of bivalent iron per serving.
Expansions, Locally and Globally
As the company began to outgrow its location in Munich, Germany, Otto Greither began to search for the next location for the Salus headquarters. Just an hour’s drive from Munich, Greither found the town of Bruckmühl and a lot for sale by a former sawmill. In 1968, after renovations to the site, Salus officially moved to Bruckmühl, as this new location allowed for greater production capacity as well as future growth potential.
† SPINS Vitamins & Minerals Iron: Natural Channel 13 Quads End 2020-Dec-27